Mark Hayes

Mark is an award winning communications expert. Prior to launching his own communications firm, he spent nearly three decades bringing news viewers in major cities across the country their news and information of the day. Some of his stops include Dallas, Denver, Detroit and Baltimore. However, his proudest accomplishments came during his tenure in the great city of Atlanta, GA. For more than a decade, Mark was a staple of early morning television on Good Day Atlanta. He believes his most noteworthy achievement was the nearly 20 hours he spent on air during the murderous rampage at the Fulton County Courthouse, the shootings and the subsequent capture of Brian Nichols.

Mark is a Tedx Speaker, a Silver Telly Award winner and after 2 Emmy nominations and highly coveted National recognition for spot news coverage from the National Press Photographers Association, Mark is now the President and CEO of his own media training and strategy company.

This past year, Mark was elated to launch “Varsity Connects”. The goal is to help parents go from stuck and frustrated with their communication with their student athletes to confident, well connected parents so they can enjoy their child’s athletic pursuits as a family--and watch them grow and develop into mature young adults.

Varsity Connects helps parents bridge the gap that can seem cavernous as parents try to help steer their student athletes toward success both on the field and in the game of life. We provide the tools and strategies you need to help your child succeed beyond just being a good listener and throwing out ideas. We teach you how to raise your communications with your child into rewarding connections that go beyond the field of play and help carry them through life and all its struggles. From Social Media to prickly coaches, moms and dads need to be ready to assist their student athletes during the rigorous and demanding life that is one of a college athlete.

Varsity Connects is a subsidiary of Mark Hayes Consulting, LLC which was founded in 2010. The goal is to get the exposure that helps make your brand famous. Our boutique firm seeks to help everyone from CEO’s to small business owners make the most of their opportunity for media exposure. He has been a passionate supporter of Boys and Girls Clubs in every city he has been a part of. He has also been a fervent supporter of Drug Abuse, recovery and prevention efforts with different organizations.

Mark and his college sweetheart, Latonya, have been together since they met in 1988 at Howard University. Mark and his wife are members of the classes of 1989 and 1990 respectively. They’ve been married for 30 years and have two children, Malcolm and Kenny. He is also a member of the Omega Psi Phi Fraternity, Inc. and loves to travel the world over.